A small company, doing one thing properly.
BookTarot is a directory of identity-verified tarot readers, run by a small team who think the existing internet has been bad for this practice and want to make it better. The whole company exists for one outcome: a good tarot session, easily booked, fairly priced, with someone who knows what they're doing.
Tarot reading online has a credibility problem. Most platforms optimise for upsells. Pricing is opaque. Reader vetting is non-existent. Ethics are a marketing page, not a standard. Anyone who has actually been to a great tarot reader knows what the practice can be · and how rare that is to find online.
BookTarot exists to fix that. We started with the question every legitimate reader we spoke to had been asking for years: where do I send a client who wants to find a reader they can trust, in their language, in their timezone, without wading through a psychic-hotline-flavoured website? The answer, until now, was that there wasn't one.
We're a marketplace. We verify identity. We hold readers to an ethics code we're willing to remove people for breaking. We take a transparent 40 percent platform fee, disclosed openly to both sides. Everything else · the relationship between reader and client, the actual practice of tarot · is the readers' work, not ours.
We don't read cards ourselves. We don't claim psychic powers. We're a competent software company that thinks tarot is worth taking seriously and tries to design a platform that respects both the practice and the people sitting at the table.
We don't sell curse-removal upsells. We don't permit fear-selling. We don't allow readers to make medical, legal, or financial predictions. We don't host mediumship or channelled communication services · those are valid practices, just not what BookTarot is for.
We don't run psychic-hotline pricing tricks. There are no per-minute escalators, no artificial scarcity countdown timers, no first-five-minutes-free funnels that quietly charge $9 per minute after. Sessions are bought as defined blocks, at the price the reader sets, in your local currency.
Every reader on BookTarot is identity-checked, has agreed to our reader standards, and has been reviewed by a person on our team before being listed. Reviews come only from clients who have completed a paid session. We don't seed the platform with fake reviews; the early stretch will look quieter than we'd like, and we're fine with that.
Ethics violations are taken seriously. Readers who break the code come off the platform. Public transparency reports document what we've removed and why, anonymised for reader and client privacy.
We operate as a globally-distributed team. Founding company in London. Readers in 92 countries. Sessions in 38 languages. Customer support across business hours in major timezones. We're online-first, video-based, and built to work for clients in any country where tarot reading is legal as entertainment and personal reflection.
We take 40 percent of every session. That covers identity verification, payments, video infrastructure, customer support, the engineering and design that keeps the platform working, marketing that drives clients to readers, and the small team behind it. The number is openly disclosed to both readers and clients · we don't think a marketplace platform fee should be a secret.
The 40 percent never changes based on volume. A reader doing five sessions a month and a reader doing fifty get the same deal. We're not paying for VIP placement; nobody buys their way up the listings. The ranking algorithm rewards rating, response time, and active practice · not budget.
Phase A (the foundation you're reading) launches with the directory, the legal and ethics infrastructure, the content library, and the booking flow. Phase B adds the full reader onboarding and the active session experience. Phase C is the mobile app, payouts in more currencies, and deeper search.
We move slowly. Tarot has been around for six centuries. The thing we're building doesn't need to be rushed.