Tarot ethics: the questions no one teaches you to refuse
A working reader on the ethics of tarot — the questions to refuse, the disclosures to make, the upsells to never run, and the standards a serious reader holds themselves to. The ethical floor most beginners are never told about.
By Selene Vance · 2024-11-24
Beginner tarot books talk about meanings and spreads and reversals. Almost none of them talk about what to refuse. That gap is the largest single failure in the modern tarot-instruction industry, because the questions you refuse define your practice as a reader more than the spreads you run.
Here is the ethical floor I work from, written down. None of it is original; most of it is the basic standard that working readers in the tradition have held for generations. The fact that it is not on the cover of any beginner book is the problem.
Questions to refuse
A serious reader does not give readings on:
- A third party's death. Will my grandmother die this year? When will my father die? The card cannot predict this and the question is corrosive even to ask. Refuse. If the questioner is in active grief or anticipatory grief, refer to bereavement support; see the Crisis & Safety Resources page.
- Pregnancy. Am I pregnant? Will I be? Will my partner be? Tarot cannot answer this and a wrong reading can cause real harm — to people trying to conceive, to people in unstable pregnancies, to anyone making fertility decisions. Refuse. Refer to a medical practitioner.
- Medical diagnosis or prognosis. Do I have cancer? Will the treatment work? Will my mother recover? Refuse. Medical questions go to physicians; the card has nothing useful to say.
- Legal-case outcomes. Will I win this lawsuit? Should I plead? Will my immigration case succeed? Refuse. Refer to a lawyer.
- Specific financial predictions. Should I buy this stock? Will this property go up? Refuse. The card cannot do this work and the questioner risks real money on a misframing. General career and money themes are fine; specific market calls are not.
- Whether a third party loves you. This question can be reframed (what is the texture of this relationship from my side?), and the reframe is the reader's job. The original question — am I loved? — cannot be answered by drawing cards about someone who is not present.
- Whether a third party is cheating. Same logic. Refuse the literal question; reframe it as one about the questioner's own experience and concerns.
- Predictions about minors. No readings about children's futures. Children are not divinatory subjects.
- Anything about a person who has not consented to being read about. This is the largest single category of refusal in my practice. Readings about other people, conducted without their knowledge, are a violation. The exceptions are narrow (a reader reflecting on their own experience of a relationship, for example) and the reader has to police them.
The refusals above are not optional. They are the floor.
Disclosures to make
Every reader should disclose:
- That tarot is for entertainment, reflection, and personal exploration. This phrasing is not just legal cover (though in some jurisdictions it is required — see the BookTarot Terms § 5.5); it is a structural truth about what the cards do.
- That the reader is not a regulated medical, legal, or financial professional, and the reading is not a substitute for that advice.
- Fees up front, before the reading starts. Fixed price, not per-minute. The per-minute meter is the single biggest predictor of fear-selling and upsells in commercial tarot, and any serious reader avoids it.
- What the session will and will not include, in plain language. No vague promises of "energy work" that the reader has not defined.
Upsells to never run
Three categories of upsell that should never appear in a tarot practice:
- Curse removal. "I see a curse on you. For an additional fee I can remove it." This is the oldest scam in commercial divination. No serious reader runs this. There are no curses.
- Energy clearing as a paid follow-up. "Your aura is heavy; I can clear it for $200." Same logic. The reader who detects an aura problem during your reading and then offers, conveniently, to fix it for money is a salesperson, not a reader.
- Repeat-session pressure. "The cards say you need three more sessions to fully understand." A reading is bounded. If a reading takes more than one session, that is fine — but the second session is your decision, not a sales close.
A tarot reader earns their living by being good at their craft and being honest about what it is. A reader who needs upsells to make rent should re-examine the pricing of the core session.
Standards a serious reader holds themselves to
A short list.
- Be sober for every reading. No drinking before a session. No working impaired.
- Refuse to read for anyone who is visibly impaired or in acute crisis. Refer them to appropriate support.
- Keep client information confidential unless they have published it themselves.
- Take notes only with consent. Recording only with consent.
- Refuse repeat-readings on the same question without significant time between them. "What does the card say now, three days later?" is a way to game the deck until you get an answer you like. The reader's job is to refuse the game.
- Decline readings for friends and family in active conflict. You cannot read neutrally about a situation you have a stake in. Refer them to a colleague.
- Read what the cards actually said. Including the parts the client doesn't want to hear, delivered with care. Reading-to-please is a betrayal of the practice.
What to do if a reader violates the floor
If a reader you booked offers a curse-removal upsell, predicts a death or a pregnancy, makes a medical or legal claim, or pressures you for additional sessions, document the incident and report it. On BookTarot, the report flow is on every Reader profile and every Session screen. Off-platform, the appropriate regulator depends on your country; consumer-protection agencies will usually take a complaint about a divination service that has crossed into health or financial advice.
The ethical floor is not optional, but it is also not always enforced. Knowing it lets you spot the violations.
Frequently asked questions
What questions should I never ask in a tarot reading?
Questions about a third party's death, pregnancy predictions, medical diagnosis or prognosis, the outcome of a specific legal case, specific financial predictions (which stock to buy, etc.), questions about whether a third party is cheating or loves you (without reframing them as questions about your own experience), and any predictive question about a minor. A serious reader will refuse those questions.
Is it unethical to read tarot for yourself about another person?
It is ethically grey. A reading about your experience of a relationship is fine; a reading that attempts to determine the inner life of another person without their consent is a violation. The reframing — from "what does X think about me?" to "what is the texture of this relationship from where I sit?" — is the move that keeps the practice ethical.
Should tarot readers diagnose illness?
No. Tarot readers are not medical practitioners and the card cannot diagnose illness, predict a prognosis, or recommend treatment. A reader who claims medical insight is overstepping the practice in a way that can cause real harm. Refer medical questions to physicians.
Why do some tarot readers offer "curse removal"?
Because it is a profitable scam. The pattern — "I see a curse on you; for an additional fee I can remove it" — is the oldest exploitative move in commercial divination, and it preys on people who are already in distress. No serious reader runs this. There are no curses; what there sometimes is, is grief, anxiety, or unresolved conflict that benefits from real support.
What is the difference between an ethical and unethical tarot reader?
An ethical reader uses a published code of conduct (fixed fees, no upsells, no fear-selling, no medical/legal/financial advice, refusal of predictive questions about third parties), discloses that tarot is for entertainment and reflection, and refers people to appropriate professional support when the question is outside the practice's scope. An unethical reader does the opposite of those things, especially the per-minute meter and the curse-removal upsell.