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Email press@booktarot.com. Response within three business days. For urgent deadlines, mark the email URGENT in the subject line and we'll triage same-day in business hours.
We can usually arrange founder or operator interviews within a week, reader interviews within two weeks (with the reader's consent), and on-the-record statements within 24 hours for specific quotes.
BookTarot is a directory of identity-verified tarot readers offering online video sessions. It launched in 2019 and operates in 92 countries, in 38 languages, with a transparent 40 percent platform fee and a published ethics code.
BookTarot was founded by a small team who thought the online tarot landscape was bad for clients and worse for readers. Most platforms before BookTarot used per-minute pricing models inherited from psychic-hotline culture, opaque reader vetting, and ethics statements that didn't have enforcement behind them.
The company set out to do the opposite. Flat pricing per session. Identity-verified readers held to a public ethics code. A 40 percent platform fee disclosed openly to both sides. No upsell add-ons. No fear-selling. No curse-removal services. The bet was that there were enough clients tired of the alternatives to support a platform that took the practice seriously.
By 2026, the platform hosts readers across six continents, working in 38 languages. The brief has stayed narrow: tarot reading, online, over secure video. No mediumship, no spell services, no add-ons. The team treats tarot as a serious reflective practice, and the platform as critical infrastructure for the readers who do it for a living.
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Countries served
- 92
- Languages
- 38
- Platform fee
- 40 percent (openly disclosed)
- Reader vetting
- Identity-checked, ethics code signed, interview, panel sample reading
- Session format
- Secure online video, 15 to 90 minutes, recording opt-in
- The state of online tarot in 2026: clients, readers, business models
- Why per-minute pricing harms both clients and practitioners
- How ethics enforcement works on a tarot platform
- The legal landscape of tarot reading by country (entertainment framing, consumer protection)
- Gen Z and millennial spiritual practices · what the data actually shows
- Identity verification for service marketplaces
- Building a platform across 38 languages and 92 jurisdictions
- AI and tarot · what algorithmic readings miss
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